backlink and backlinks building

Quality backlinks are needed for off-page optimization, which is optimization to increase SERP (search engine results page) conducted from outside the site in question. In practice, off-page optimization is closely related to backlinks.


Changes in the Google algorithm force website owners to rely on site traffic from search engines to continue to learn to find the right and appropriate optimization model in order to raise their web position to a better place on the search page.

Building link

Bulk backlink models using automatic software have been abandoned, because even though they can raise site rankings that are fast backlinked on search pages, this method is also very vulnerable to Google algorithms that can be fatal, which is a decrease in search engine rankings (usually almost for all keyword) up to penalty until deindex (if mass spamming is done quite brutally).

Backlinks checker

The Google algorithm for dealing with excessive backlink optimization problems is commonly known as Google Penguin. In recent years, this algorithm has resulted in many casualties falling mainly on those who built their sites with various types of backlink spamming, mass and low quality.

Seo backlinks

To avoid Google Penguin's tantrums, many webmasters are switching from bulk backlink models with low quality links to manual backlinks with high quality links (quality backlinks).

Buy backlinks

The problem is, not many know how the actual criteria of backlinks are considered quality in the eyes of Google and where to find the source of free backlinks. Especially for those who have just entered the world of internet marketing and are still unfamiliar with SEO problems.

Backlink tool

For this reason, I wrote about the 9 Best Quality Backlink Criteria that you can use as a guide in the following off-page optimization with an explanation below.

Seo backlink checker

First Criteria: Relevant
The reason for backlinks coming from relevant topics / niches is very good and quality is because this type of link looks more natural to search engines. In terms of user experience (UX), links on relevant websites also do not interfere with visitors, it is even possible to get clicks which of course become visits (traffic).

 Backlink analisys

Second Criteria: Contextual Links
Contextual links are links that are in content (articles). The reason for this type of high-quality backlinks is because the links that are in the article are usually related or relevant to the contents of the article (written topics). And as explained in the first criteria, links from relevant topics are very popular with search engines.

Google backlinks
Also read: How to Write SEO Friendly Articles

Third Criteria: High PR (DA PA)
Google awarded high authority and trusted websites with Pagerank, the higher the pagerank, the higher the authority. So, backlinks that come from domains with high Pagerank certainly also have better quality than backlinks from sites with low PR, PR0 or PR N / A.

Backlink checker tool

Because PageRank has not been updated again since 2012, the web authority assessment can use alternative DA PA (Domain Authority and Page Authority) from Moz. You can also use Metric TF (Trust Flow) from Majestic SEO. The benchmark values used by the Moz and Majestic algorithms in measuring the authority of a web remain the same, the higher the value the better.

Quality backlinks

Fourth Criteria: Aged Domain
If a web authority is high, usually the age of the domain of the web has also been long. There is rarely a web that can get PR4 or PR5 in a matter of months (except for websites whose domains are from domain drop, redirect or fake).

Website backlinks

Another advantage of aged websites is usually the index is faster. Even though the website is not necessarily a big authority, getting backlinks from domains with this type I think is safer than getting backlinks from new websites as long as corn with an unstable index.

Backlink builder

Many webmasters have used the quality of aged domains to build personal network blogs or commonly known as PBN.

Backlink analisys tool

But be careful, don't buy aged domains because it's not necessarily a good domain to be used as a backlink source. First check the web history, starting from the page view (can use the Web Archive) until the backlink history (can use Ahrefs). Make sure the web has never been used for spamming activities before.

Backlink finder

Fifth Criteria: High Traffic
People say, "google follow people". More or less can be interpreted, the links that are on websites with high traffic have better quality than links that are on websites with low traffic, because links that are on websites with high traffic are more likely to get clicks (visits) from visitors on the website.

Check backlink of website
This is not 100% correct, but enough to support if other criteria are met.

Sixth Criteria: Low Outbound Links
This is related to the Juice Link. Getting backlinks with outbound links (outbound links) that are quite a lot will reduce the effectiveness of these backlinks because they must be shared with other links on the same page.

Link building service

In contrast to the low outbound links, the backlinks obtained from this page are far more powerful because the Juice Link goes directly to your website without being too much divided into other links.

Seo links

Too often get backlinks from websites with lots of outbound links are also quite dangerous for your website because high outbound links are susceptible to be considered as spam pages (those in this category are usually spamming blog commenting types).

Link building strategies

Seventh Criteria: Unique (Different C class IP's)
Getting backlinks from websites with different hosting and different IPs also influences the ranking of our website on Google search engines.

Link building tools

Logically, if backlinks are obtained from different IPs, most likely the backlinks obtained are not manipulation as if we make backlinks from our own websites (with the same IP and hosting).

Backlink analyzer

At least, that's what is likely to be embedded in the minds of Google Penguins. Although in practice, still different IP backlinks can also be manipulated (with PBN for example).

Get backlinks

Getting backlinks from dozens of websites with different IPs is much better than hundreds of backlinks but from the same website.

Google backlink checker
Also check: How to Make Tier 1 and Tier 2 Backlinks

Eighth Criteria: Dofollow Attribute
According to theory, Dofollow is a link that Google counts as a 'vote' for your website, while nofollow is not. So, if you get a lot of quality backlinks with the 7 criteria above but the link turns out not dofollow, then it is a big loss.

High quality backlinks
Some say nofollow is still counted as a backlink, there are yag that say no. Personally, this link is likely to be calculated, but the percentage is very small when compared to the dofollow link.

Created backlinks

In order to still look natural, I suggest building your backlinks in dofollow nofollow percentages in numbers around 80: 20 to 95: 5. Don't look for all your backlinks that only dofollow because it will look unnatural to search engines, nor do most nofollow links rather than dofollow because the backlinks you build will become less powerful.


Ninth Criteria: One way links
One way links or one-way links.

A few years ago the link exchange between link bloggers was a common activity and very often done. This activity is effective enough to increase Pagerank and strengthen backlinks from sites that link exchange.

backlinks checker

Unfortunately, the Google algorithm, which is now a reciprocal link, has reduced its value a lot (maybe because it's been misused too much).

backlinks definition

One way links to our website are much better than two way links such as link exchange models. The reason is quite simple, because we get backlinks (+) without having to return backlinks (-).

backlinks generator

By paying attention to the 9 criteria above in finding backlinks, your website will be much easier to compete in SERP than if you come from backlinks without paying attention to the quality.

backlinks 2018

You can add or subtract 9 of the above criteria according to your off-page needs, and if you need to improvise to produce a maximum effect. It doesn't have to be all the above conditions fulfilled because indeed to get quality backlinks that meet all these criteria is very difficult.

backlinks google analytics

Don't forget other factors to maximize your off-page optimization such as social signals (links from social media). Even though the links generated from most social media are nofollow, this type of backlink is also quite useful because it brings traffic and can have a viral effect.

backlinks seo definition

Here I do not intend to patronize, because in its application, the science of SEO is not an exact science. SEO is a dynamic science, which requires us to continue learning and learning so that we can survive and thrive in this field. Today you are no. 1 in SERP, not necessarily tomorrow you are in the top 10 search pages (unless you pay Google to show up on Adwords). Also read my analysis of SEO or on page SEO optimization methods if you want to explore this field even further.

backlinks example

If you think there is something that is not right with my description above, do not hesitate to comment, because of your comments I can learn a lot of the shortcomings in my writing.


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